Shopify Website
Full E-commerce Website for Midland Mulch
E-commerce website design and build focused on improving user experience and driving measurable sales growth.
PROJECT IMPACT
$175K increase in sales within the first four months · Improved conversion rates and product clarity · Streamlined ordering for delivery and local pickup · Scalable foundation built for future growth
Project Overview
Designed and developed a Shopify e-commerce website for Midland Mulch, a local landscaping supply company. The goal was to create a streamlined shopping experience that made it easy for customers to browse products, understand options, and complete purchases for delivery or pickup, while building a scalable foundation aligned with the brand's seasonal business needs.
Objectives
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Simplify the purchasing experience for bulk landscaping materials
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Clearly present product options, pricing, and delivery information
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Support both local delivery and pickup workflows
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Improve overall conversion and ease of use
Creative Strategy
The design prioritized usability and reducing friction in the buying process. Clear product categories, simple navigation, and strong visual hierarchy helped users quickly find what they needed. Mobile experience was built first, ensuring customers could easily browse and purchase on the go. Product pages were structured to support both delivery and local pickup workflows cleanly and without confusion.
Website Experience
My Role
Led the project from concept through execution, including site structure, design, and implementation within Shopify.
Collaborated with the client to align business needs with user experience, and configured tools to support delivery, pickup, and local logistics requirements.
Process & Storyboarding:
To ensure emotional consistency across all formats, the campaign was carefully storyboarded before production.
