Mittens for the Mitten
Brand Identity | Community Outreach | Nonprofit Initiative
A community giveback initiative bringing together Michigan-made mittens, local partnerships, and a playful visual identity to help elementary students stay warm and enjoy outdoor recess.
PROJECT IMPACT
Launched in January 2021, Mittens for the Mitten received regional television, radio, and newspaper coverage, generating awareness of Digital Mitten's community initiative.
In March 2022, the program delivered custom mittens to Bay City Public Schools, making them available free of charge to elementary students who needed them. The mittens incorporated educational Michigan geography elements, bringing together warmth, learning, and community support.
MEDIA COVERAGE
Project Overview
Mittens for the Mitten was a community outreach initiative launched by Digital Mitten in 2021 to help Michigan elementary students participate in outdoor recess during the winter months. The program allocated a percentage of client invoice revenue to fund custom, Michigan-made mittens for children who lacked appropriate winter clothing.
Partnering with Michigan Mittens and Bay City Public Schools, the initiative transformed a local need into a practical community giveback program.
Objectives
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Establish a recognizable visual identity for Digital Mitten's community initiative.
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Connect the campaign's name and purpose to its Michigan roots.
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Support awareness, fundraising, and community participation.
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Help provide winter mittens so students could enjoy outdoor recess regardless of financial circumstances.
Creative Strategy
The logo uses two illustrated mittens arranged to represent Michigan's Lower and Upper Peninsulas.
The playful concept connects the campaign name to the state's distinctive geography while reinforcing its mission of keeping children warm.
Bright colors, friendly typography, and a recognizable graphic treatment helped establish a visual identity that could be used across campaign promotions, fundraising materials, and physical branding.
Campaign Gallery
Process & Storyboarding:
To ensure emotional consistency across all formats, the campaign was carefully storyboarded before production.
My Role | Logo & Brand Identity Design
Designed the Mittens for the Mitten logo and its central visual concept, using mitten illustrations to reference Michigan's two peninsulas.
The identity became a recognizable element of the campaign, appearing across promotional materials, branded signage, and the custom mittens distributed through the initiative.