Branding & Website
Full Branding, Website, & Marketing Pieces
Full brand identity, website, and marketing materials designed to elevate a custom cabinetry business and support growth.
PROJECT IMPACT
Established a more professional and cohesive brand presence · Supported business growth and increased visibility · Contributed to expansion, including opening a second location
Project Overview
Developed a complete brand identity, website, and marketing materials for McIntyre Cabinets to help establish a stronger market presence and better reflect the quality of their work. The project spanned logo design, brand systems, marketing materials, and a website built to create a consistent and professional customer experience across all touchpoints.
Objectives
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Establish a more modern and professional brand identity
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Create a cohesive system across print and digital materials
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Support business growth and customer trust
Creative Strategy
Focused on creating a clean, structured aesthetic that balanced modern design with craftsmanship and tradition. The visual system used minimal design, strong typography, and neutral tones to reflect the quality and precision associated with fine cabinetry work. The brand was designed to function across all marketing touchpoints, from business cards and print materials to the website and digital presence.
Brand Identity
Marketing & Web Experience
Logo Exploration
My Role
Led the full project from concept through execution, including logo design, brand system development, print materials, and website design. Worked closely with the client to align the visual direction with their business goals and position them for growth in their market.
