Logo & Brand Identity
Logo Design | Visual Identity | Brand Development
A collection of logo and brand identity projects developed across multiple industries, combining original concepts, distinctive typography, and cohesive visual systems to create recognizable brands.
PROJECT IMPACT
Developed distinctive brand identities across four organizations, translating business goals into recognizable visual systems. Extended original logo concepts into real-world applications, including print collateral, promotional materials, and environmental graphics.
Project Overview
A selection of logo and visual identity projects developed for businesses and organizations across home improvement, recreation, healthcare, and communications. Each project required a distinct creative approach tailored to the brand's personality, audience, and intended applications.
Objectives
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Develop distinctive, recognizable logos for different industries and audiences.
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Establish visual consistency through typography, color, and graphic elements.
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Create flexible identities that work across print, promotional materials, and physical environments.
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Translate business identities and messaging into memorable visual concepts.
Creative Strategy
Approached each identity by considering the organization's personality, industry, and communication needs. Combined typography, symbolism, and color to establish a visual direction appropriate to each brand, then adapted the designs for applications ranging from business stationery to environmental graphics.
The collection demonstrates an ability to develop different visual styles while maintaining clarity, consistency, and practical usability.
McIntyre Cabinets | Brand Identity & Print Design
Developed a cohesive visual identity for McIntyre Cabinets, a custom cabinetry company specializing in kitchens and interior spaces. The project included logo design, typography, brand colors, business stationery, and customer-facing marketing materials. The refined, modern aesthetic reflects the craftsmanship and quality of the company's cabinetry while maintaining a consistent brand presence across print and promotional applications. The branding supported the company's growth and expansion to a second location.
Mid-Michigan Golf Center | Logo Design & Environmental Graphics
Developed a distinctive visual identity for Mid-Michigan Golf Center and extended the branding to a custom retail counter wrap. The design connects the business's recreational focus with a recognizable visual presence across promotional and in-store applications.
Bay County Medical Care Facility | Healthcare Branding & Stationery
Developed a cohesive visual identity for Bay County Medical Care Facility while working at Ohno Design. The geometric logo, coordinated red color palette, and clean typography established a recognizable brand that extended across business cards, envelopes, and professional stationery.
King Communications | Logo Concept & Identity Exploration
Explored an original identity concept for King Communications, combining crown-inspired symbolism with a speech bubble to visually represent the brand's name and communications focus. The concept incorporated the tagline “Communication is King” and demonstrates an approach to translating a business name into a recognizable visual mark.
Concept exploration — not selected for final implementation.
My Role | Logo & Brand Identity Designer
Developed logo concepts, visual identities, and supporting brand applications across multiple professional design roles. Responsibilities included creative concept development, typography and color selection, vector illustration, brand consistency, and print-ready production.
Adapted each visual identity to the needs of its organization, creating designs that could extend beyond the primary logo into practical, real-world applications.
