Life Exchanged Podcast
Branded Podcast Series
A branded podcast focused on storytelling and real experiences, created to support audience engagement and expand YFU’s content across platforms.
Project Overview:
Developed and launched a branded podcast series to share authentic stories from exchange students, alumni, and host families.
The goal was to create engaging, story-driven content that could be used across marketing channels including video, social, and digital platforms.
Objectives:
-
Capture real, authentic stories directly from participants
-
Create content that could be repurposed across multiple marketing channels
-
Expand YFU’s content presence beyond traditional formats
Deliverables:
-
Full podcast production (audio + video)
-
Distribution across Spotify, Apple Podcasts, and YouTube
-
3–4 vertical video clips per episode for social media
Creative Strategy:
Built the podcast as a video-first series to extend content beyond audio platforms and support multi-channel marketing use. Each episode was structured to highlight personal experiences, emotional moments, and cultural insights that could connect with potential host families and students.
Visual branding was designed to remain consistent across episodes while allowing flexibility for different guests and stories.
My Role:
Led end-to-end production of the podcast, including concept development, episode planning, recording, editing, and distribution. Designed the visual identity and promotional assets, including cover art and social media graphics.
Managed the full workflow from scheduling guests to publishing episodes and creating supporting content for marketing channels.
Impact:
-
Top 20% of video podcasts on Spotify
-
Achieved average watch time of ~33% (well above typical podcast benchmarks)
-
Individual episodes reached up to 97% viewer retention
-
Top-performing videos reached 87% of total views
-
Received more shares than 97% of other shows
-
Ranked in the top 87% of shows overall
Listen & Watch
Visual Identity & Promotional Assets
Impact:
-
Campaign launched across Meta and Google platforms, supporting host family recruitment efforts through storytelling-driven content.
What This Project Demonstrates:
-
Social-first campaign thinking
-
Emotional storytelling for cause-driven marketing
-
Vertical video execution across paid platforms
-
End-to-end creative ownership, from concept to launch
