Life Exchanged Podcast
Branded Podcast Series
A branded podcast focused on storytelling and real experiences, created to support audience engagement and expand YFU’s content across platforms.
PROJECT IMPACT
Top 20% of video podcasts on Spotify · 97% viewer retention · 87% of total views from top-performing episodes · Ranked top 87% of shows overall
Project Overview
Developed and launched a branded podcast series to share authentic stories from exchange students, alumni, and host families — designed to drive engagement and extend YFU's content reach across video, social, and digital platforms.
Objectives
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Capture real, authentic stories directly from participants
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Create content that could be repurposed across multiple marketing channels
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Expand YFU’s content presence beyond traditional formats
Creative Strategy
Built as a video-first series, each episode highlighted personal experiences, emotional moments, and cultural insights — with consistent visual branding flexible enough to work across guests and stories.
Listen & Watch
Visual Identity & Promotional Assets
My Role
Led end-to-end production of the podcast series — from concept development and episode planning through recording, editing, and distribution across audio and video platforms.
Designed the full visual identity and promotional assets, including cover art and social media graphics, ensuring consistent branding across every episode and guest feature.
Managed the complete workflow from guest scheduling to episode publishing, while developing supporting content for marketing channels.
