Dear Host Family
Google & Meta Campaign
A storytelling-driven campaign designed to connect prospective host families with real student experiences.
CAMPAIGN IMPACT
200,728 impressions · 12,325 clicks · 21 deals closed · $20,573 revenue
Project Overview
The Dear Host Family campaign was a multi-platform digital campaign designed to inspire host family applications by shifting from institutional messaging to authentic student voices — making the experience more personal, relatable, and emotionally resonant.
Objectives
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Increase awareness and interest in hosting an exchange student
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Build emotional resonance and trust with prospective host families
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Deliver platform-optimized vertical video assets for paid and organic distribution
Creative Strategy
Rather than leading with facts and figures, the campaign let students speak directly to future host families. Each video felt personal, warm, unscripted, highlighting humor, curiosity, and gratitude in a way that institutional messaging never could.
Campaign Assets (Meta & Google)
Process & Storyboarding
To ensure emotional consistency across all formats, the campaign was carefully storyboarded before production.
My Role
Led end-to-end creative development — from campaign concept and storyboarding through video editing, platform optimization, and stakeholder alignment across Meta and Google.
