Brand Systems & Social Campaigns
Social Media Static Posts and Reels
A collection of scalable, branded social media systems developed for clients across financial services, retail, education, healthcare, and nonprofit organizations during my time as Art Director at Digital Mitten.
PROJECT IMPACT
Created consistent, reusable social media design systems for multiple brands, supporting efficient content production and cohesive visual communication across Instagram, Facebook, LinkedIn, and other digital channels.
Project Overview
As Art Director at Digital Mitten, I developed branded social media design systems for clients across a variety of industries, each with distinct audiences, visual identities, and communication goals.
The challenge was to create flexible, reusable templates that maintained brand consistency while accommodating everything from product promotions and educational messaging to employee features, community events, and company announcements.
Objectives
-
Establish a consistent and recognizable visual identity for each client's social media presence.
-
Develop reusable templates that could accommodate different content types and messaging.
-
Balance brand guidelines with creative flexibility across multiple industries.
-
Support efficient content production while maintaining strong visual quality.
Creative Strategy
Each design system was developed around the client's established identity, audience, and communication needs. I used consistent typography, color palettes, imagery, and graphic elements to create recognizable visual frameworks while allowing flexibility for different types of content.
The creative approach varied by industry, from clean, informative healthcare graphics and professional financial communications to playful educational content and product-focused retail marketing.
My Role | Art Director & Designer
Led the visual design and development of reusable social media templates across multiple client accounts. My responsibilities included establishing layout systems, selecting and adapting imagery, developing branded graphic elements, and preparing final assets for digital publishing.
I balanced creative consistency with the practical needs of ongoing content production, ensuring each system could support a variety of messages while retaining its individual brand identity.
McIntosh & Associates | Financial Services
Developed a cohesive social media design system using the firm's established brand colors, typography, and visual identity. The reusable templates supported financial education, service promotions, employee spotlights, customer engagement, and company announcements while maintaining a consistent, professional brand presence across different types of content.
Pioneer Sugar | 12 Days of Sweetness Campaign
Collaborated with a teammate to develop the concept and daily themes for a 12-part holiday social media campaign featuring Pioneer Sugar's sugar beet mascots. I staged and photographed each scene, designed the Pete logo, and created the final branded graphics. The series combined original photography, playful storytelling, and consistent seasonal visuals to bring personality to the brand throughout the holiday campaign.
Midland Mulch | Retail & E-Commerce
Developed a cohesive social media design system using the brand’s signature red and brown color palette, rough-edged graphic elements inspired by the texture of mulch, and original product photography. The reusable templates supported product promotions, customer testimonials, employee spotlights, and community engagement while maintaining a consistent, recognizable brand identity.
ACEA High School | Education
Developed a cohesive social media design system using the school's blue and gold color palette, typography, and eagle branding. The reusable templates supported student recognition, enrollment, school announcements, and events while maintaining a consistent visual identity across different types of content.
Great Lakes Bay Health Centers | Healthcare
Developed a cohesive social media design system following strict brand guidelines, including established primary, secondary, and theme-specific color palettes. The clean, professional layouts balanced healthcare messaging with approachable visuals, supporting patient education, service awareness, employee recognition, and community outreach while maintaining brand consistency.
The Arc of Midland | Nonprofit
Developed a vibrant social media design system using the organization's established brand colors and typography. The playful, approachable layouts supported disability advocacy, community programs, fundraising, events, and participant recognition while maintaining a welcoming and consistent visual identity across different types of content.
Digital Mitten | Agency Branding
Developed a playful and flexible social media design system that embraced the agency's creative personality while maintaining its established brand identity. Using bold colors, energetic typography, photography, and graphic elements, the templates supported company announcements, team highlights, promotions, and community engagement with greater freedom to experiment and have fun.
